Check out this Janelle Monae track. Audio Redbull it is, it’s a bit punk, a bit rock, a bit Motown…like something The Black Eyed Peas or Outkast might have done 5 years ago, as sung by a Little Richard/James Brown drag queen. Cracking song but just as interesting is that it comes courtesy of the Kia Soul Collective. Yes, Kia as in the car manufacturers but they have a interesting take on the purchasing of corporate cool.
The collective consists of film makers, designers, musicians, producers, DJs and entrepreneurs such as MGMT, Santigold, herself above, Jonas & Francois (who make vids for the likes of Justice), Jeffrey Kalmikoff (one of the main guys behind jumbo online t-shirt store and design community Threadless) and a few others.
On one hand they are expanding the pool of glory they can reflect in but with every major brand seemingly chasing the music/festival route it stands out a little as a daycent idea
Download Come Alive (The War of the Roses) by Janelle Monae here
And check out the Kia Collective video on Jeffrey Kalmikoff of Threadless below
Vodpod videos no longer available.
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