Check out this Janelle Monae track. Audio Redbull it is, it’s a bit punk, a bit rock, a bit Motown…like something The Black Eyed Peas or Outkast might have done 5 years ago, as sung by a Little Richard/James Brown drag queen. Cracking song but just as interesting is that it comes courtesy of the Kia Soul Collective. Yes, Kia as in the car manufacturers but they have a interesting take on the purchasing of corporate cool.
The collective consists of film makers, designers, musicians, producers, DJs and entrepreneurs such as MGMT, Santigold, herself above, Jonas & Francois (who make vids for the likes of Justice), Jeffrey Kalmikoff (one of the main guys behind jumbo online t-shirt store and design community Threadless) and a few others.
On one hand they are expanding the pool of glory they can reflect in but with every major brand seemingly chasing the music/festival route it stands out a little as a daycent idea
Download Come Alive (The War of the Roses) by Janelle Monae here
And check out the Kia Collective video on Jeffrey Kalmikoff of Threadless below
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